Business English Videos: Luxury Brands Look To Asia

Business Videos

Aprenda inglés de negocios y las últimas tendencias en el mundo empresarial a través de videos.

Luxury Brands look to Asia 21-01-2010

Nivel: Intermedio-alto (B2) y Avanzado (C1)

Vea el video y conteste las preguntas. El reportaje trata sobre las marcas de moda de lujo más internacionales e interesadas más que nunca en el mercado Asiático y sobre todo en China.

Listening Questions

1. What is a first for Louis Vuitton´s advertising campaigns? (0:20)

2. Who is Rupert Sanderson´s newest design specifically tailored to (customised) ? (0:28)

3. How long has Barney Cheung been designing for? (0:53)

4. Where is Barney Cheung based? (1:04)

5. How much is 50,000 Hong Kong? (1:12)

6. What do Chinese, Malaysian and Indonesians and Japanese clients like? (1:52)

7. When the designer first went to Paris to buy fabrics why didn’t the fabric suppliers let him into their stalls? (1:52)

8. Why is it good to be Chinese now? (2:41)

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Answers:

1. To feature an Asian model in their advertising campaigns.

2. Asian feet

3. 18 years.

4. Hong Kong

5. $6000 (US Dollars).

6. Chinese like Lace, Malaysian and Indonesians like handiwork and Japanese like very understated things.

7. The fabric suppliers thought the Chinese would copy their designs.

8. Suppliers now fly to visit him in Hong Kong and all eyes are on Asia.

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Christopher Wright

The Practice Office

Una inmersión trabajando en inglés en España.

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